One of my friend asked me this question, whether investment in Ola Uber Cab is a profitable business prospect?
We had no idea of how Ola Uber cab drivers made money.
So we thought to do some research work.
I this I article, we will see how Ola Uber make money and profits.
People who are interested to put a cab in Ola or Uber as an investment, can also read this article for referece.
I have done some number crunching here.
The bigger idea was to find few answers as an investor (who would like to invest in Ola Uber).
I am sure, when other people would gauge Ola and Uber as a business proposal, their findings will be different.
But to keep the calculation simple, without missing the important details, I decided to view Ola Uber can as an investor.
I hope you will like the calculation part of this article.
A lot went into finding the answer of, “whether investment in Ola Uber cab is profitable or not”.
Hence I am getting too impatient to tell you the final conclusion. So before we start, let me give you a small hint of the final result.
More trips and longer rides, make profit making out of Ola and Uber cabs easier.
How I have arrived at this conclusion?
I will show you some calculation to prove it.
I am not an expert of Ola and Uber’s business model. Even enough information is not available on websites of Ola and Uber.
Hence, I was forced to do some fishing on the internet.
Based on data that I have gathered, allow me to present you a general picture of Ola Uber’s business model.
The approach of this article will be to find answers to the following questions:
- How Ola Uber cab drivers earn Income?
- What are the costs involved to run a Ola Uber cab?
- How much is the net profit (loss) per annum?
- What is the return on investment (ROI) of Ola Uber cab?
So lets start with their income model first…
#1. How Ola Uber cab drivers earn income on daily basis?
The money is earned by the cab owner in the following ways:
- Cash received from passengers
- Incentives received from Ola Uber
Payments are made by the passengers in form of hard cash or online through wallets.
This is one mode of income which happens after every ride.
[Note: Payments received in the wallets are paid to the cab owner within next 2 days of receipt]
The second mode of payment is by incentives.
Incentives are also received online by the cab owner from Ola and Uber.
#1.1 Cash Received from Passengers
Suppose a passenger orderd for a Ola cab for airport drop from his residence.
The total bill for the airtport drop is Rs.165.
The passenger pay these Rs.165 (in cash or through online wallet) to the cab driver after the end of the trip.
But all of this Rs.165 is not the cab drivers income.
Following charges are deducted from this bill:
- Commission of Ola Uber (20%) – Rs.33
- GST @ 5% – Rs.8.3
After these deductions, the net cash received by the cab driver (Rs.124) is shown below:
#1.2 Incentive received from Ola Uber
The incentives received from Ola Uber is what makes this business interesting.
It is this incentive portion which actually makes the Ola Uber business model profitable for the cab drivers (operators).
The incentive model is kept very hush-hush by Ola Uber from common public.
Though they do not try to hide it, but I have realised that they do not circulate the information about incentive freely in their websites.
Hence, I was forced to do some fishing for this information on internet.
I am not sure how reliable or updates in this information.
But I think it will not be too far away from the reality.
The incentive received by the cab driver is based on MBG.
What is MBG?
MBG is “Minimum Business Guarantee”.
What does it mean?
Ola Uber guarantees a minimum business (revenue per day) to every Cab driver.
If that revenue is not reached, Ola Uber will pay the balance amount as top-up to the cab driver.
The revenue based incentive model (of Ola Uber is like this):
- Minimum daily revenue of 1500. But this incentive will be applicable only if the cab driver has generated an operator’s bill of minimum Rs.800+.
- Minimum daily revenue of 2100. But this incentive will be applicable only if the cab driver has generated an operator’s bill of minimum Rs.1300+.
- Minimum daily revenue of 3000. But this incentive will be applicable only if the cab driver has generated an operator’s bill of minimum Rs.1900+.
- Minimum daily revenue of 4500. But this incentive will be applicable only if the cab driver has generated an operator’s bill of minimum Rs.2400+.
- Minimum daily revenue of 5200. But this incentive will be applicable only if the cab driver has generated an operator’s bill of minimum Rs.2700+.
- Minimum daily revenue of 6000. But this incentive will be applicable only if the cab driver has generated an operator’s bill of minimum Rs.3100+.
So based on this incentive model, lets see how much a cab driver can earn on daily basis:
#1.3 Total income of cab owner per annum.
Based on the total earning of the cab driver per day, per year income can be computed.
Following has been assumed to arrive at the annual yearning:
- Number of days worked / month – 25
- Number of month worked / year – 12
So lets see what will be the total revenue of the Ola Uber cab driver:
#2. What are the costs involved to run Ola Uber cabs?
Till now what we have seen is only the income part of the Ola Uber cab business.
But in order to run a cab, some cost also needs to be incurred.
Before going into the calculation part, I would like to make a point.
A cab which has zero loan balance can prove very profitable for Ola Uber cab business.
But for my cost calculation part, I have assumed that the driver has purchased as new car (Maruti Swift) and attached it to Ola.
Lets see the various costs involved to run the Ola Uber cab business…
#2.1 Cost of Car Loan
I have assumed that the driver has opted to buy a new car (Suzuki Swift).
On road price of this car will be approximately Rs.5,80,000.
I have also assumed that the cab driver puts Rs.25,000 from his pocket to buy this car.
Following are the details of the loan:
- Loan amount – Rs.5,55,000
- Tenure – 5 Years
- Interest – 9.5% per annum
- Loan EMI – Rs.11,656
- Loan processing fees – Rs.2,775 (one time cost).
The total annual cost of this car loan will be Rs.1,42,647. The calculation is as below:
#2.2 Cost of Daily Running of Cab
I have assued the following cost in the head of “Daily Cost”
- Daily fuel (diesel/CNG/Petrol) expense.
- Daily wage paid to the driver
As this is one of the biggest cost, I have tried to keep my assumptions as realistic as possible.
Unfortunately, I was not able to get a confirmed value of these expenses.
Hence, I decided to use the following rule of thumb:
- Minimum wage of driver : Rs.600/day or 30% of daily operators bill (whichever is higher).
- Minimum cost of fuel : 35% of daily operators bill.
With these assumptions in mind, lets see what will be the total daily cost of operation:
#2.3 Mandatory Costs like Insurance and Income Tax etc.
For cab to continue to operate on road, it is mandatory for it to have the receipts of the following:
- Updated Car insurance policy.
- Tax payment receipt.
- Car permit renewal receipt.
For cabs, whose daily running is more than other cars, I have assumed a slightly higher insurance premium than normal.
For tax part, I have considered income tax and professional tax.
I am sure car permit renewal is not a very cost incenttive activity. I assume it will be between Rs.1000-1200.
#2.4 Cost of Car Maintenance
As this is a cab service, it is essential to keep the car under working condition each day. C
To achieve this target, regular annual maintenance of the car cannot be ignored. Compared to a normal passenger car, a cab will have a higher annual maintenance cost.
The annual maintenance of the car will have the following costs:
- Scheduled servicing and oil change.
- Four tyre change once every year.
- Miscellaneous maintenance needs.
Lets see what will be the total annual maintenance cost of the cab…
#2.5 All Cost attached with runniner a Ola Uber Can is as below:
- Cost of Car Loan – Rs. 1,42,647
- Cost of Car’s Daily Run – Rs.3,09,938
- Cost of Car Insurance & Tax – Rs. 41,486
- Cost of Car Maintenence – Rs.40,329
- Total Cost – Rs. 5,34,400
#3. What is the net Profit/Loss made by the Cab Operator?
Net Profit = Total Income – Total Cost
In order to arrive at a conclusion on profit, we have considered several cases.
Study of these cases made us realise that, in order to increase the profit, cab drivers/owners must do the following:
- They must pick longer rides (higher billing values).
- They must pick more trips per day.
With lower billing valves and lesser number of trips, there are more chances to incur losses.
See the below chart:
- For lower bill values, driver must do more number of trips per day to make profit.
- For a Given MBG Plan (like 2100 shown in the chart), lower is the number of trips the better.
- For every jump in MBG Plan (like from 2100 too 3000), there is a dramatic increase in profit (see the above chart).
- For higher bill values, driver can do less number of trips per day to make profit.
#4. Return on Investment (ROI)
To calculate the ROI of the invested-money in Ola and Uber, I have assumed the following:
- Car is purchased on loan.
- Cost of Maruti Swift (of Rs.580,000), is used for calculation.
- Average bill amount of Rs.165 for all rides done in a day.
- Car was sold after 5 years of usage at Rs.150,000.
Now, in order to calculate the ROI, following 4 cases has been considered:
- Case1 – MBG Plan Applicable: Rs.2100, No of rides: 12
- Case2 – MBG Plan Applicable: Rs.2100, No of rides: 13
- Case3 – MBG Plan Applicable: Rs.3000, No of rides: 17
- Case4 – MBG Plan Applicable: Rs.3000, No of rides: 18
The calculated ROI for the above 4 cases are like this:
- Case1 – 12.68%
- Case2 – 9.96%
- Case3 – 38.64%
- Case4 – 35.92%