A big news emerged in the year 2008 related to Tata’s small car, this was seen as a big boost to the car economy. The extent of the lower classes and for all those Indians who in previous years had been completely won over by the small Maruti Suzuki, will also be sold at a very low price: $ 2,500 (equivalent to Rs 125,000). The Indians now have the opportunity to buy a domestic car product at a cost truly affordable since the small car is cheaper than a scooter, which is why the Nano car (the name of the new car) was quickly renamed the car the people exactly.

Ranan Tata in 2003 revealed a desire to create an ultra low cost car emulating Henry Ford and John Agnew. The Nano in India will be the Ford T of the Americans or the Fiat 500 that powered the Italy of the sixties and in a few years replaced the Vespa and Lambretta in the desires of the Italians. Essential in the construction, little attention is the safety and the environment, when compared to the standards of European homes will go on sale in India later than the end of 2008 in three versions (one basic and two deluxe models with air conditioning).

Just because the car does not reach certain standards related to safety and the environment are much higher, alleged by the more developed markets, the small jewel for the domestic market, but after the ultra low-cost Tata could also be sold in Sri Lanka and Bangladesh, strong and popular in the cost to keep the price low, the ultra-popular car could not be assembled in one factory, but at different sites around the country so as to be able to reduce labor costs and expenses transport. But it could also be sold in kit form, as in the past, and still happens in exceptional cases, for some cars in England

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